The Winners & Losers page in Location Curves highlights the domains experiencing the most significant changes in performance within the selected location(s).
Similar to the Category Curves version, this feature allows you to track which domains are gaining or losing traffic or share of voice in a specific geographic area, providing insights into local market dynamics.
This page is particularly useful for identifying emerging competitors, analyzing shifts in the competitive landscape, and tracking your own progress within local search results.
How Winners & Losers Work in Location Curves
Localized Trends:
Focuses on traffic or share of voice changes for domains ranking within the selected location(s).
Identifies domains with the highest increases (winners) and decreases (losers) over the chosen time period.
Customizable Timeframes:
Adjust the timeframe in the header to view trends over the past week, month, or any custom period.
Winners & Losers Chart:
Visualizes performance trends for up to 5 domains at a time.
Domains can be toggled on/off to customize the comparison.
Data Table:
Provides a detailed list of winners and losers in descending order of performance changes.
Metrics include traffic, share of voice, domain authority, keywords, URLs, and other relevant data.
Widget-Specific Analysis:
By default, SiteCurve shows winners and losers for Organic Listings, but users can switch to other widgets like AI Overviews, People Also Ask, or Local Pack to view performance in those features for the location(s).
Key Features
Localized Performance Insights:
View the most significant traffic or share of voice changes for domains within the selected location(s).
Customizable Filters:
Filter by domain authority, keywords, URLs, traffic, and more to refine the data.
Trend Analysis:
Use the chart to visualize how domain performance evolves over time in the local search landscape.
Widget-Specific Data:
Analyze winners and losers for specific widgets like AI Overviews or Featured Snippets in the location(s).
Why Use Winners & Losers in Location Curves
Track Emerging Competitors:
Identify domains that are rapidly gaining visibility in your target location(s).
Monitor Market Shifts:
Understand how local search dynamics are evolving and adapt your strategies accordingly.
Evaluate SERP Feature Impact:
See which domains are gaining or losing visibility in SERP features like Local Pack or People Also Ask within the location(s).
Refine Local SEO Strategies:
Use insights from winners and losers to identify new opportunities and mitigate threats in the local market.
Best Practices
Focus on Trends Over Time:
Regularly monitor winners and losers to stay updated on shifts in local search performance.
Analyze Winners’ Strategies:
Study the domains gaining the most traffic or share of voice to identify tactics you can replicate.
Pay Attention to Losers:
Investigate domains experiencing losses to avoid similar pitfalls or capitalize on their declining performance.
Leverage Widget Insights:
Switch between widgets like Local Pack or AI Overviews to analyze how domains are performing in specific SERP features.
Export Data for Reporting:
Export the winners and losers data to share insights with your team or incorporate it into presentations.
FAQs About Winners & Losers in Location Curves
How are winners and losers determined?
Domains are ranked based on the largest traffic or share of voice changes within the selected location(s) and timeframe.
Can I view winners and losers for specific widgets?
Yes, switch from Organic Listings to widgets like AI Overviews or People Also Ask to view performance changes for those features in the location(s).
How is traffic calculated for winners and losers?
Traffic is estimated based on keyword rankings, search volume, and predicted click-through rates for the selected location(s).
Can I compare multiple domains in the chart?
Yes, you can compare up to 5 domains at a time in the trend chart.
How often is the winners and losers data updated?
Data is updated daily to reflect the latest changes in performance for domains within the location(s).
What insights can I gain from losers?
Studying losing domains can help you identify potential market opportunities or common challenges to avoid in your strategy.
Can I sort the data table by different metrics?
Yes, you can sort by metrics like traffic, share of voice, domain authority, and more to prioritize your analysis.
How do widgets affect the winners and losers list?
Widgets highlight domain performance within specific SERP features for the location(s), helping you analyze visibility trends in features like Local Pack or AI Overviews.
Can I export the winners and losers data?
Yes, you can export the data to an Excel or CSV file for further analysis or reporting.