Location Curves aggregate and analyze the performance of all domains within specific geographic regions in a SiteCurve landscape.
They provide a centralized view of how domains rank, perform, and evolve across keywords in one or more selected locations. By tracking traffic, rankings, share of voice, and keyword trends, Location Curves enable users to understand regional search dynamics and identify opportunities or threats specific to a location over time.
The "curves" in Location Curves refer to time-based trends we track for each location, such as estimated traffic, share of voice, and widget-specific metrics (e.g., AI Overviews, Local Packs). These trends help users visualize how search performance changes within a location's competitive landscape.
How Location Curves Work
Location Aggregation
Localized Data: All domains ranking for keywords within a location are aggregated into a single view.
Custom Filters: Users can segment data further by niches, business models, website types, or SERP features (e.g., Featured Snippets or AI Overviews).
Location Curve Features
Each Location Curve provides:
Traffic Trends: Aggregated estimated traffic and share of voice % for all domains in the location.
Keyword Insights: Total keywords ranking in the location and keyword performance trends.
Domain Rankings: Lists of domains, their rankings, traffic, and performance metrics for the location.
Widget-Specific Data: Visibility and ownership of SERP widgets such as Local Packs, Featured Snippets, or AI Overviews.
Discussions & Alerts: Centralized discussions and alerts tied to the location or its domains for additional context.
Dynamic Views
Winners and Losers: Identify domains that are gaining or losing traffic, rankings, or share of voice in the location.
Keyword and Domain Insights: Drill down to analyze specific keywords or domains driving performance in the location.
Filter by Widgets: Focus on specific SERP widgets to track visibility and ownership for locations and their domains.
Why Use Location Curves?
Regional Intelligence: Gain a deeper understanding of competitive dynamics within a specific location.
Comprehensive Insights: Analyze all domains, keywords, and SERP features tied to a location in one place.
Custom Segmentation: Focus on specific niches, business models, or website types to align with your business objectives.
Real-Time Alerts: Stay informed about performance shifts in a specific location.
Widget-Specific Opportunities: Refine local SEO strategies by tracking visibility and ownership of SERP widgets like Local Packs or Featured Snippets.
Best Practices for Using Location Curves
Follow Locations: Add important locations to your portfolio for quick access and updates.
Monitor Winners and Losers: Regularly track changes to identify new opportunities or emerging competitors in a location.
Segment Data: Use filters to analyze locations by niches, business models, or website types for granular insights.
Widget-Specific Focus: Pay attention to widget metrics (e.g., Local Pack, People Also Ask) to uncover trends and refine regional search strategies.
Set Alerts: Enable custom alerts for performance changes in key locations to stay proactive.
FAQs About Location Curves
What are Location Curves, and how are they different from Category Curves?
Location Curves aggregate data for all domains ranking in a specific geographic location, providing region-specific insights. Category Curves, on the other hand, focus on domains within specific categories or niches.
Can I drill down further within a location?
Yes, you can explore niches, business models, or website types within a location for deeper insights.
How are winners and losers determined in Location Curves?
Winners and losers are based on performance metrics such as traffic, share of voice, or widget visibility changes over time for domains within a location.
How are discussions and alerts integrated?
Discussions and alerts tied to domains or keywords in a location are aggregated here for additional context and collaboration. If a user comments on a domain and that domain exists within a location you’re viewing in the Location Curve module, you will see that comment.
Where do the locations come from?
When you add keywords to create your landscape, you set the relevant location. For every location you set, you will get an additional filter to view data in your landscape.
How are widget metrics calculated for locations?
Widget metrics reflect the visibility of specific SERP features like Local Packs or AI Overviews for keywords ranking in the selected location(s).
How often is data updated in Location Curves?
Data within SiteCurve is updated daily at or around 1 AM EST.
Can I set location-specific alerts?
Yes, you can configure alerts for specific locations to monitor winners, losers, or other performance changes in real time.
How does traffic differ from share of voice in Location Curves?
Traffic: The estimated number of visits for domains ranking in the location.
Share of Voice: The percentage of visibility for a domain relative to all tracked keywords in the location.