The Index Overview Page provides a focused analysis of the domains and keywords within a specific index.
While Category and Location Curves offer broader insights into predefined groups, the Index Overview allows you to zoom in on the custom keyword and domain groupings you've created.
This view is tailored to your specific goals, highlighting the performance, trends, winners, and losers for the index you’ve selected.
What Is the Index Overview Page?
The Index Overview Page is a centralized hub for analyzing the performance of your index. It aggregates data for only the keywords and domains you’ve included in the index, providing targeted insights into:
Traffic Trends
Domain Rankings
Keyword Insights
Widget-Specific Metrics
Competitive Performance
Winners & Losers
By showing how your selected keywords and domains are performing over time, the Index Overview allows you to track trends, monitor opportunities, and evaluate shifts in competitive positioning.
Why Use the Index Overview Page?
Custom Insights: Analyze data that is specific to the goals of your index.
Performance Tracking: Monitor traffic, rankings, winners, and losers among the keywords and domains in the index.
Competitive Analysis: Identify which domains are gaining or losing visibility for your index's keywords.
Refined Strategy: Use index-specific insights to optimize your SEO, content, or marketing efforts.
Key Features of the Index Overview Page
Index Performance Metrics
Traffic: Total estimated visits for the domains and keywords in the index.
Average Rank: The average ranking position across all keywords in the index.
Curve Score: Aggregated performance of the domains relative to their authority.
Google Score: Visibility and activity of SERP features (e.g., Featured Snippets, AI Overviews) within the index.
Volatility Score: Stability of rankings within the index.
Site Trends
Time-Based Trends: Visualize how traffic, Curve Score, or other metrics evolve over time within your index.
Compare Domains: Select specific domains in your index to compare trends side by side.
Keyword Performance
Aggregate Keyword Data: View total keywords ranking within the index, including MSV (Monthly Search Volume), CPC (Cost Per Click), and rankings.
Drill-Down Options: Explore individual keywords to analyze performance trends and discover new opportunities.
Winners & Losers by Keyword: Quickly identify high-performing or declining competitors within your index to adjust your strategy.
Competing Websites
Competitive Insights: View a list of domains competing for the same keywords in your index.
Traffic Trends: Analyze traffic and share of voice % trends for competing domains.
Filters: Segment competitors by domain authority, traffic, or widget ownership.
Leaderboards
Top Domains: Rank domains in your index by metrics such as traffic, share of voice %, Curve Score, or Google Score.
Filterable Views: Adjust filters to focus on specific keywords, SERP widgets, or performance metrics.
Winners & Losers
Domain Shifts: Highlights domains in your index with significant traffic or ranking changes over a selected time period.
Keyword Trends: Identifies the keywords driving gains or losses for domains in your index.
Emerging Competitors: Spot domains gaining visibility within the index.
Discussions & Alerts
Centralized Feed: View discussions tied to the keywords or domains within your index.
Alerts: Stay updated on performance changes or competitor movements with customizable alerts.
How to Use the Index Overview Page
Review Performance Metrics
Start by analyzing the traffic, rankings, and scores to understand the overall health of the domains in your index.
Track Trends
Use the Site Trends graph to monitor changes in metrics over time. Compare specific domains for deeper insights.
Analyze Winners & Losers
Focus on the Winners & Losers section to identify significant shifts among your index's keywords and domains.
For Keywords: Highlight keywords driving traffic gains or losses for domains in your index.
For Domains: Monitor which domains are winning or losing visibility for the keywords in your index.
Explore Keywords and Competitors
Dive into the Keyword Performance section to identify high-value opportunities. Study competing websites to uncover strategies.
Engage with Discussions & Alerts
Collaborate with team members and set alerts to stay informed about significant changes in the index.
Best Practices for the Index Overview Page
Focus on Winners and Losers
Regularly review this section to identify which keywords and domains are driving changes in the index. This is crucial for spotting emerging competitors or areas for improvement.
Leverage Keyword Performance
Use the Keyword Performance section to refine your strategy. Identify keywords with high MSV or CPC and track how they're driving visibility for your index.
Analyze Domain Performance
Monitor the leaderboard and traffic trends to benchmark your domains against competitors. Look for high Curve Scores to emulate overperforming strategies.
Track SERP Widgets
Use widget-specific filters to monitor visibility and ownership of AI Overviews, People Also Ask, or Featured Snippets within the index.
Set Alerts
Enable alerts for ranking changes or traffic fluctuations to proactively respond to shifts in the competitive landscape.
FAQs About the Index Overview Page
What is the Index Overview Page?
The Index Overview Page aggregates data for only the keywords and domains in your index, providing a high-level view of performance metrics and trends.
What is the significance of Winners and Losers in an index?
The Winners and Losers section shows the domains and keywords driving significant traffic or ranking changes within the index. This will differ from the winners and losers across the whole landscape since it’s looking at a subset of the keywords or domains within the index.
Can I filter data in the Index Overview?
Yes, you can leverage all of the typical filters availible to users such as locations, SERP widget, niche, business model, website type, etc.
How often is index data updated?
Index data is updated daily at or around 1 AM EST.
What happens if I edit an index?
Editing an index will instantly update its data to reflect the new keyword or domain selections, with historical data retained.
Can I create alerts for indexes?
Yes, you can set custom alerts for activity within your index, such as ranking changes or traffic fluctuations.