The Winners & Losers Page in Index Curves provides a focused view of the domains and keywords driving gains or experiencing losses within the specific index you’ve created.
Unlike Category or Location Curves, Index Curves are built entirely around the custom groupings of keywords and domains you’ve selected. This allows for tailored insights into performance shifts that align directly with your goals.
What Is the Winners & Losers Page?
The Winners & Losers page identifies:
Winning Domains: Domains that have gained traffic, rankings, or visibility for the keywords in your index over a selected time period.
Losing Domains: Domains that have lost traffic, rankings, or visibility for the same set of keywords.
By highlighting performance changes, the Winners & Losers page helps you:
Spot emerging competitors.
Identify opportunities to capture market share.
Analyze trends in keyword intent and domain strategies.
How It Works
Tracking Changes Over Time
The page tracks ranking performance changes for domains based on your selected index.
Domains: Gains and losses in estimated traffic, rankings, or share of voice % for domains in the index.
Keywords: Keywords driving traffic shifts or SERP changes for domains in the index.
Dynamic Trends
A Trend Chart at the top visualizes:
Traffic or Share of Voice % changes for top winning or losing domains in the index over the selected time period.
Users can customize which domains are displayed in the chart for comparison.
Comprehensive Data Table
A table below the trend chart provides granular details for domains and keywords:
Domains: Lists winners and losers in order of traffic or ranking changes.
Keywords: Highlights high-performing or declining keywords influencing domain visibility.
Customizable Filters
Users can filter by:
Time period (e.g., Last 7 Days, Last 28 Days).
Traffic or share of voice %.
Specific keywords or domains.
Why Use the Winners & Losers Page in Index Curves?
Targeted Insights
Because Index Curves focus on your custom selection of keywords and domains, the Winners & Losers page gives you a more refined view of winners and losers within your index.
Track Custom Competitors
Monitor how the domains in your index are performing relative to one another and identify emerging threats or opportunities.
Refine Keyword Strategy
Spot which domains are driving changes and adjust your content or SEO strategy accordingly.
Evaluate Index Performance
Understand how well the domains in your index are performing over time and spot trends early.
Key Features of the Winners & Losers Page
Trend Visualization
Traffic or Share of Voice Trends: View a graphical representation of domain performance over time.
Custom Domain Comparisons: Select specific domains to compare trends within the index.
Domain Performance Table
Winning Domains: Domains that have gained the most traffic or share of voice %.
Losing Domains: Domains experiencing the largest declines in traffic or visibility.
Filters: Narrow results by metrics such as traffic, rank changes, or volatility.
Drill-Down Capabilities
Domain Details: Click on a domain to analyze its performance metrics, trends, and SERP visibility via the SiteCurve module.
How to Use the Winners & Losers Page in Index Curves
Start with the Trend Chart
Analyze the chart to identify top-performing or declining domains in your index. Use the drop down to switch between traffic or share of voice % views. By default, the winners and losers chart will show the top 5 winners by traffic or the top 5 losers. You can change the domains in the chart by selecting the ‘compare domains’ dropdown.
Review Domain Winners & Losers
Focus on the domains with significant gains or losses. Click on a domain to explore the site in the SitCurve module for deeper insights, such as rankings or competing websites within the landscape.
Use Filters for Precision
Apply filters to focus on specific metrics, keywords, or time periods that align with your goals.
Take Action
Refine your index by adjusting the keywords or domains included.
Set alerts for shifts in performance for domains in your index.
Collaborate with your team using the Discussions section tied to the index.
Best Practices for the Winners & Losers Page
Check after Google updates
Regularly check this page after Google updates to see which domains in the index are benefiting from the update and which domains are declining
Analyze Keyword Winners and Losers
Focus on keywords driving the most traffic or rankings for winning domains. Adjust your SEO strategy to capitalize on these opportunities.
Track Emerging Competitors
Pay attention to new domains in the Winners section—they may represent emerging competitors
Focus on Declining Keywords
Identify and address declining keywords to mitigate traffic or visibility losses in your index.
Leverage Discussions and Alerts
Use the Discussions and Alerts features to collaborate with your team and stay informed about key changes in your index.
FAQs About the Winners & Losers Page in Index Curves
What does the Winners & Losers page show?
It highlights performance changes for the domains included in your index, focusing on significant traffic, ranking, or share of voice % shifts.
How are Winners and Losers determined?
Winners and losers are based on changes in traffic, or share of voice % over the selected time period. The sites with the greatest change, positive or negative over the selected time period will show.
Can I track trends for specific domains or keywords?
Yes, use the trend chart and data table to analyze individual domains or keywords within your index using the ‘compare domains’ drop down.
How often is data updated?
Data is updated daily at or around 1 AM EST.