The Winners and Losers page in Category Curves provides insights into the top-performing (winners) and underperforming (losers) domains in a selected category.
This page highlights changes in traffic or share of voice % for domains over a specific time period, offering a clear view of performance shifts and trends in the competitive landscape.
Why Use the Winners and Losers Page?
This page is essential for tracking which domains are gaining or losing visibility within the selected category. By analyzing performance fluctuations, users can:
Identify emerging competitors or threats.
Recognize trends impacting domain rankings.
Adapt strategies based on competitor movements in traffic or share of voice.
Key Features of the Winners and Losers Page
1. Trend Chart
Displays the traffic or share of voice % trend over time for up to five domains.
On page load, the chart highlights the top 5 winners or losers based on the selected filter.
Users can customize which domains to compare in the chart using filters.
2. Winner or Loser Filters
Choose between viewing winners (domains gaining traffic or share of voice) or losers (domains losing traffic or share of voice).
3. Time Period Selector
Use the header to define the time frame (e.g., last 7 days, last 28 days) for the displayed trends and data. SIteCurve defaults to ‘All Time’ which shows the change in visibility from the date your landscape was created to the current date.
4. Data Table
A ranked list of domains sorted by traffic or share of voice % gains (for winners) or losses (for losers).
Displays key metrics for each domain, including:
Traffic: Estimated visits over the selected period.
Share of Voice %: Visibility percentage within the category.
Domain Authority: A relative score reflecting domain strength from Moz.
Keywords: Number of tracked keywords ranking for the domain.
URLs: Number of URLs ranking within the category.
Change: Gain or loss in traffic or share of voice over the selected time frame.
Customization Options
Adjust filters to refine the data shown:
All Sites: View performance data for every domain in the category.
Winning Sites: Focus on domains with the most significant gains.
Losing Sites: Analyze domains experiencing the steepest declines.
Export Options
Download the data table for further analysis.
How to Use the Winners and Losers Page
1. Understand the Trends
Analyze the trend chart to identify traffic or share of voice patterns for key domains. Adjust the compared domains to focus on specific competitors or market leaders.
2. Sort Winners or Losers
Toggle between winners and losers to identify opportunities (e.g., emulate winning strategies) or threats (e.g., counter competitors gaining momentum).
3. Filter for Specific Insights
Use filters to explore winners or losers based on:
Domain Authority.
Traffic or share of voice % changes.
Specific time frames or data attributes.
4. Dive Deeper into Domain Data
Examine each domain's performance metrics in the data table for a granular view of what’s driving gains or losses.
Best Practices for Using the Winners and Losers Page
Focus on Long-Term Trends
Short-term fluctuations can be misleading. Analyze changes over longer periods for meaningful insights. This is why we default to ‘All Time’.
Monitor Competitor Gains
Identify what’s working for competitors who are gaining visibility and adapt strategies to close the gap.
Act on Losing Trends
Investigate why competitors are losing share of voice or traffic. This could highlight opportunities to improve your own strategy.
Track Key Metrics
Pay attention to metrics like domain authority and share of voice % to better understand why certain domains are winning or losing.
Regularly Export Data
Export performance data to track historical trends and inform long-term strategy planning.
Report on Progress of Owned Domains
Screenshot or export data to report on the gain or loss of visibility for domains you own or manage.
FAQs About the Winners and Losers Page
How are winners and losers determined?
Winners and losers are ranked based on the largest gains or losses in traffic or share of voice % over the selected time period.
Can I compare multiple domains in the trend chart?
Yes, you can adjust the chart to display performance trends for up to five domains of your choice using the ‘Compare Domains’ drop down.
What happens if a domain gains in one category but loses in another?
Winners and losers are specific to the category being analyzed. A domain’s performance may vary across different categories based on the competition and search demand. If you want to see how your domain is doing across the whole landscape, you can select ‘All Categories’. If you want to see a specific sub-segment use the filteres in the header.
Can I view both winners and losers simultaneously?
Yes, you can if you select ‘All Sites’ which will update the table. You can also add whatever domais you want to compare in the chart using the ‘Compare Domain’ drop down.
Can I use this data to monitor my portfolio?
Yes, you can track domains in your portfolio and compare their performance against winners or losers in the category. Just click the “+” icon next to the domain name and add it to your desired portfolio.
How often is this data updated?
Domain data is updated daily at 1am EST.