The Overview Page in Location Curves serves as a summary of all the critical metrics, trends, and competitive insights related to a specific location or set of locations.
It provides aggregated data, such as estimated traffic, share of voice %, keyword trends, and performance scores, offering a snapshot of the competitive landscape in a region.
By visualizing trends and showcasing leaderboards, it helps users identify patterns, opportunities, and challenges in localized search.
Why Use the Overview Page?
Localized Insights:
Understand the dynamics of regional search performance to optimize strategies for specific markets.
Competitive Analysis:
Identify leading domains, emerging competitors, and opportunities within a specific location.
Trend Tracking:
Monitor time-based trends in traffic, rankings, and other metrics to spot opportunities or threats.
Actionable Data:
Leverage aggregated metrics to refine local SEO strategies and identify high-value keywords or competitors in regional markets.
Centralized Discussions:
Collaborate with team members and share insights about location-specific trends and opportunities.
Key Features of the Overview Page
Location Performance Scores:
Traffic: The total estimated visits for domains ranking in the location(s).
Average Rank: The average position across all tracked keywords in the location(s).
Curve Score: Measures how well domains in the location are performing relative to their authority.
Google Score: Reflects SERP feature activity (e.g., Local Pack, AI Overviews) for the location's keywords.
Volatility Score: Indicates the stability of rankings within the location(s).
Traffic Trends:
Visualize time-based trends for metrics such as Traffic, Curve Score, and Google Score.
Compare domain performance within the location(s).
Leaderboards:
Highlight top domains in the location(s) based on metrics like estimated Traffic, Curve Score, Google Score, or Volatility Score.
Use filters to segment by niches, business models, or website types.
Winners & Losers:
Identify domains with significant gains or losses in traffic or share of voice %.
Filter by time period to focus on recent performance shifts.
Keyword Performance:
Aggregate keyword data for the location(s), including MSV (Monthly Search Volume), CPC (Cost Per Click), and rankings.
Identify high-performing or declining keywords in the region.
Competing Websites:
Visualize all domains competing for keywords in the location(s).
Compare performance metrics like traffic trends and share of voice %.
Discussions:
Centralized feed for all discussions related to the location(s).
Collaborate with team members and stay updated on trends or significant domain events.
Custom Alerts:
Set up location-specific alerts to monitor winners, losers, or other significant performance changes.
How to Use the Overview Page
Analyze Location Scores:
Start by reviewing aggregated performance scores to understand the location’s competitive dynamics.
Track Traffic Trends:
Use the Site Trends graph to monitor changes over time and identify potential opportunities or threats.
Explore Leaderboards:
Analyze top-performing domains in the location(s) and identify strategies to emulate.
Monitor Winners & Losers:
Keep an eye on domains with significant performance changes to spot emerging competitors or declining players.
Drill into Keywords:
Leverage the Keyword Performance section to identify opportunities or challenges related to specific keywords in the location(s).
Analyze Competing Websites:
Study competitor domains to understand their strategies and identify areas for improvement.
Engage with Discussions:
Use the Discussions section to collaborate with your team and track trends related to the location(s).
Set Custom Alerts:
Enable alerts to stay informed about significant changes in domain performance within the location(s).
Best Practices for the Overview Page
Focus on High Curve Scores:
Domains with high Curve Scores often outperform expectations, making them ideal benchmarks.
Leverage Google Scores:
Use high Google Scores to identify SERP feature activity in the location and adjust strategies accordingly.
Monitor Volatility:
Track Volatility Scores to capitalize on unstable rankings and identify potential opportunities.
Set Location-Specific Alerts:
Use alerts to stay updated on key changes in the region, such as new winners or significant traffic losses.
Engage in Discussions:
Collaborate with team members to share insights and track localized search trends.
FAQs About the Overview Page in Location Curves
How are Location Scores calculated?
Location Scores combine metrics such as traffic, rankings, and visibility for all domains within the selected location(s).
Can I segment data by niches or website types?
Yes, you can apply filters to segment data by niches, business models, or website types within the location(s).
How often is the data updated?
Data within SiteCurve is updated daily at or around 1 AM EST.
What is the difference between traffic and share of voice for locations?
Traffic: The estimated number of visits to domains in the location(s).
Share of Voice: The percentage of visibility relative to all domains in the location(s).
How does the Keyword Performance section help?
It aggregates keyword data specific to the location(s), enabling you to identify opportunities and prioritize efforts for high-value keywords.
Can I set up location-specific alerts?
Yes, you can configure alerts to notify you about winners, losers, or other significant performance changes within the location(s).
How does the Competing Websites section differ from Category Curves?
In Location Curves, Competing Websites only shows domains ranking for keywords within the selected location(s), providing a more precise view of regional competition.
Can I drill into SERP features in the location(s)?
Yes, you can switch from Organic Listings to specific SERP features (e.g., Local Pack, AI Overviews) to analyze visibility trends for widgets within the location(s).
What happens if I select multiple locations?
The data aggregates across all selected locations, giving you a comprehensive view of performance in those regions.
How does the Discussions section integrate with the Overview Page?
Discussions related to domains in the location(s) are aggregated here, allowing for collaboration and tracking of regional trends.