What Are Overview Pages in SiteCurve Profiles?
The Overview Page is the central hub of a SiteCurve profile, summarizing all critical data and insights for a domain within a specific landscape. It consolidates performance metrics, trends, alerts, and discussions into one convenient location, giving you a comprehensive snapshot of the domain's position and activity within the competitive landscape.
Why Use the Overview Page?
Quick Insights: View key metrics like traffic, rankings, and scores at a glance.
Performance Monitoring: Track a domain’s performance trends over time.
Actionable Alerts: Stay informed with alerts for traffic shifts, keyword changes, or significant competitor activity.
Collaboration Hub: Engage with team discussions or add personal notes for better decision-making.
Key Features of the Overview Page
1. Performance Metrics
Organic Performance:
Traffic: Estimated traffic based on keyword rankings and search volume.
Average Rank: The average position of the domain across all ranking keywords.
Scores:
Google Score: Measures the presence of Google SERP features on the tracked keywords.
Curve Score: Indicates overperformance or underperformance relative to the domain’s authority.
Volatility Score: Tracks fluctuations in rankings to identify stability or instability.
2. Historical Trends
Site Trends Graph:
Displays traffic, rank, and score changes over time.
Easily compare metrics by toggling between different views, such as daily or monthly trends.
Traffic Distribution:
Shows a breakdown of traffic by niche, business model, or website type for deeper segmentation insights.
3. Alerts
View recent alerts triggered for the domain, such as:
Traffic Spikes/Drops: Alerts for significant changes in traffic over a given period.
Keyword Ranking Changes: Notifications for keywords entering or leaving the top 20.
Alerts help you respond quickly to changes in the domain’s performance.
4. Competitor Analysis
Compare the domain with competing websites in the landscape.
Metrics include estimated traffic, rank trends, and Curve Scores for competitor domains.
5. Leaderboards
Highlights where the domain ranks compared to other domains in the landscape based on:
Estimated Traffic
Curve Score
Google Score
Volatility Score
The domain you're viewing is highlighted for quick reference.
6. URL & Keyword Performance
URL Performance:
See which URLs on the domain rank for the tracked keywords.
Metrics include traffic, number of keywords ranked, and ranking trends for each URL.
Keyword Performance:
Displays the keywords the domain ranks for, along with their rank, monthly search volume (MSV), and CPC.
7. Notes & Discussions
My Notes:
Add custom notes about the domain for tracking ideas, strategies, or observations.
Discussion Feed:
Engage with discussions related to the domain, collaborate with your team, or respond to questions.
How to Use the Overview Page
Navigate to the Overview Page:
Open any SiteCurve profile within a landscape to land on its Overview Page.
Analyze Key Metrics:
Review traffic, rankings, scores, and trends to assess the domain's performance.
Compare metrics with the leaderboard to see where the domain stands.
Monitor Alerts:
Stay updated on significant changes or risks using the alert panel.
Dive Deeper:
Use the URL and Keyword Performance sections to uncover detailed insights on what’s driving traffic and rankings.
Add Notes or Join Discussions:
Document your findings or engage with your team for collaborative decision-making.
Best Practices for the Overview Page
Monitor Regularly:
Visit the Overview Page periodically to stay on top of changes in performance and competitor activity.
Leverage Alerts:
Use alerts as a signal for when to take action, such as refining keywords or addressing performance drops.
Compare Competitors:
Use the competitor section to understand what strategies are working for others and adjust your approach accordingly.
Track Trends:
Pay attention to traffic trends over time to identify seasonal fluctuations or long-term growth opportunities.
Engage Your Team:
Use the discussion feed to collaborate on strategies or ask for input on observed trends.
FAQs About Overview Pages
What is the difference between Curve Score and Google Score?
Curve Score reflects how well a domain performs relative to its authority.
Google Score indicates the presence of SERP features (e.g., ads, featured snippets) on the keywords the domain ranks for.
How often are the metrics updated?
Metrics on the Overview Page are updated daily to provide the most recent insights.
Can I customize the graphs on the Overview Page?
Yes, you can toggle between daily, weekly, and monthly views and compare different metrics like traffic and rank.
How can I access the Overview Page for a domain?
Navigate to any landscape and click on a domain to open its SiteCurve profile. The Overview Page is the default landing view.