The Leaderboards page in Location Curves allows you to view the performance rankings of domains within specific geographic locations. Similar to the Category Curves leaderboards, the focus here is on domains ranking in the selected location(s). This tool provides insights into the top-performing domains in terms of metrics such as traffic, Curve Score, Google Score, and Volatility Score.
By filtering to specific locations, you can monitor how domains are competing within the local search landscape and use this data to inform your regional SEO strategies.
How Leaderboards Work in Location Curves
Localized Rankings:
Displays performance metrics for domains that rank on keywords within the selected location(s).
Metrics such as traffic, Curve Score, and Google Score are calculated based on the domains' visibility within the specified regions.
Dynamic Leaderboards:
The leaderboard offers multiple views:
Traffic: Estimated traffic based on keyword rankings and search volume.
Curve Score (CS): A score indicating how well a domain is performing relative to its authority in the location(s).
Google Score (GS): Reflects the activity of Google SERP features for the keywords a domain ranks for in the location(s).
Volatility Score (VS): Tracks ranking fluctuations over time.
Trend Analysis:
Each leaderboard includes a chart that shows trends over the selected time frame.
Users can compare up to 5 domains at a time to analyze their relative performance.
Filters and Sorting:
Use filters to refine the leaderboard by domain, keywords, URLs, traffic, and other metrics.
Sort the table by any metric to prioritize your analysis.
Widget-Specific Leaderboards:
By default, SiteCurve shows leaderboards for Organic Listings, but users can switch to widgets like AI Overviews, People Also Ask, or Local Pack to view domain rankings for these features in the location(s).
Key Features
Regional Leaderboards:
View rankings of domains competing in the selected location(s).
Customizable Metrics:
Compare domains based on traffic, Curve Score, Google Score, or Volatility Score to suit your analysis needs.
Trend Comparisons:
Track how domain rankings evolve over time and identify patterns in local performance.
Widget-Specific Insights:
Switch to specific widgets (e.g., Local Pack, Featured Snippets) to analyze domain visibility in these SERP features within the location(s).
Why Use Leaderboards in Location Curves
Track Local Competitors:
Identify the top domains in your target location(s) and analyze their strategies.
Analyze Regional Trends:
Understand how performance metrics change over time for domains competing in the selected region(s).
Evaluate SERP Feature Impact:
See which domains dominate specific SERP features like Local Pack or AI Overviews in your location(s).
Refine Local Strategies:
Use insights from the leaderboards to optimize your regional SEO efforts and gain a competitive edge.
Best Practices
Focus on Curve Scores:
Domains with high Curve Scores in a location are likely leveraging strategies that outperform their authority. Study their tactics to uncover optimization opportunities.
Monitor Volatility:
High Volatility Scores indicate unstable rankings. These domains may present opportunities or challenges depending on their consistency.
Track Google Scores:
High Google Scores signify domains leveraging SERP features effectively. Optimize your content to compete for these features.
Switch Between Widgets:
Analyze leaderboards for specific widgets like Local Pack or People Also Ask to understand how domains perform in those features locally.
Export for Reporting:
Export leaderboard data to share with your team or incorporate into reports for decision-making.
FAQs About Leaderboards in Location Curves
What metrics are included in the leaderboards?
Leaderboards display metrics such as Traffic, Curve Score, Google Score, and Volatility Score for domains competing in the selected location(s).
How are leaderboards location-specific?
The rankings are based on the domains' visibility on keywords within the specified location(s). Metrics are calculated using data from the geographic region(s) selected in the filters.
Can I view leaderboards for specific widgets?
Yes, you can switch from Organic Listings to widgets like AI Overviews, Local Pack, or People Also Ask to see how domains rank for those features in the location(s).
How does the trend chart work?
The trend chart shows the performance of up to 5 domains over the selected time period for the chosen metric (e.g., Traffic, Curve Score).
Can I compare domains across multiple locations?
Yes, you can select multiple locations in the filters to aggregate rankings and compare domains across those regions.
How is traffic calculated for a location?
Traffic is estimated based on keyword rankings and search volume within the selected location(s), using a predicted click-through rate (CTR).
What insights can I gain from Curve Scores?
Curve Scores help you identify domains that are overperforming relative to their authority in the location(s). These domains may have strategies worth emulating.
Can I export the leaderboard data?
Yes, the leaderboard data can be exported to a Excel or CSV file for further analysis or reporting.
Can I filter leaderboards by domain type or business model?
Yes, use the filters to refine the leaderboard by domain authority, keywords, URLs, and more.