The Competing Websites page in Location Curves allows users to analyze competitors ranking within a specific location or multiple locations.
Similar to the Category Curves competing websites page, this feature is location-specific, enabling users to drill down into domain-level performance for keywords and filters applied to a particular geographic region.
How Competing Websites Work in Location Curves
Competitor Aggregation by Location:
This page lists all domains ranking on keywords within the specified location(s) and filters.
Instead of focusing on a category, it focuses on competitors ranking in the chosen location(s).
Traffic Trends or Share of Voice %:
By default, the grid view displays a trend graph for each domain, showing traffic or share of voice % for the selected time period in the header.
Users can toggle between Traffic and Share of Voice % in the header to visualize trends by either metric.
List View:
In addition to the grid view, users can switch to the list view, which provides a sortable table containing detailed performance data for competing domains.
Metrics include traffic, domain authority, number of keywords, and more.
Improving and Declining Competitors:
Buttons at the top of the page allow users to focus on:
All Competitors: Shows every domain ranking in the location(s) for the selected filters.
Improving Competitors: Highlights domains with increasing traffic or share of voice % trends.
Declining Competitors: Highlights domains experiencing downward trends in traffic or share of voice %.
SERP Widget Filters:
By default, SiteCurve focuses on Organic Listings, showing competitors ranking in traditional blue links.
Users can switch to other SERP widgets, such as AI Overviews, People Also Ask, or Featured Snippets, to analyze competitors appearing in specific widgets for the location(s).
Adding Competitors to Portfolios:
Users can click the "+" icon next to a domain in either view to add it to their portfolio for easier tracking across the platform.
Key Features
Customizable Views:
Switch between grid and list views depending on your preference for trend visualizations or detailed data tables.
Filters for Precision:
Refine the competitors displayed by applying filters such as domain authority, keywords, traffic, and URLs.
Drill down into specific locations, business models, or website types.
Trend Analysis:
Use visual trend charts to quickly understand how competitors are performing over time in a specific location.
SERP Widget Focus:
Analyze how competitors appear in different SERP features, such as AI Overviews, People Also Ask, or Featured Snippets.
Why Use Competing Websites in Location Curves
Localized Insights:
Gain insights into competitors ranking in specific locations, enabling you to refine location-based strategies.
Widget-Specific Competitors:
Understand which domains dominate specific SERP features within a location.
Monitor Changes:
Keep an eye on improving or declining competitors to spot new opportunities or threats in a region.
Actionable Data:
Use traffic trends, share of voice %, and other metrics to develop targeted strategies for improving your presence in local SERPs.
Best Practices
Filter by Location:
Start by selecting the specific location(s) you want to analyze to ensure the data is relevant to your objectives.
Focus on Improving Competitors:
Study domains with upward trends to identify winning strategies you can adapt.
Leverage Widget-Specific Data:
Toggle between SERP widgets to understand competitor performance across different SERP features in different locations.
Track Key Competitors:
Use the "+" icon to add important domains to your portfolio for ongoing tracking.
Switch Views for Analysis:
Use grid view to visualize traffic or share of voice trends.
Use list view for sorting and filtering competitors based on detailed metrics
FAQs About Competing Websites in Location Curves
What’s the difference between the Competing Websites in Location Curves and Category Curves?
Competing Websites in Location Curves focuses on domains ranking within specific geographic locations, while Category Curves analyze competitors within a specific category or niche.
Can I analyze competitors across multiple locations?
Yes, you can select multiple locations in the filters to view competitors ranking in all chosen regions.
How does the SERP widget filter work?
The SERP widget filter allows you to focus on specific search features like AI Overviews, People Also Ask, or Featured Snippets to see which domains rank prominently in these widgets.
What’s the difference between improving and declining competitors?
Improving competitors are domains with positive trends in traffic or share of voice.
Declining competitors are domains showing negative trends in these metrics.
Can I export data?
Yes, you can export competitor data in both grid and list views for offline analysis or reporting.
What happens if I switch to a different location?
The page will update to show competitors ranking in the new location(s) you select.
How are competitors ranked on this page?
Competitors are sorted based on the selected metric (e.g., traffic, share of voice %) and filters applied. Domains with the most traffic in a location rank first.
What happens if a competitor stops ranking in the location?
If a competitor stops ranking in the location, they will no longer appear on this page.