Leaderboards in Category Curves provide a competitive ranking of all domains within a specific category. These rankings are based on key metrics like Traffic, Share of Voice %, Curve Score, Google Score, and Volatility Score.
This feature helps you analyze how each domain performs relative to others in the same category, enabling deeper insights into competitive positioning and opportunities for growth.
Unlike SiteCurve leaderboards, which focus on a specific domain's performance, Category Curve leaderboards aggregate data across all domains in the selected category or categories.
Why Use Leaderboards in Category Curves?
Competitive Benchmarking: Understand where domains rank within a category.
Performance Trends: See time-based trends for key metrics like Traffic and Curve Score to monitor category-wide shifts.
Strategic Insights: Identify outperforming competitors or domains at risk of decline.
Custom Views: Tailor leaderboards to specific metrics and filters for niche-focused analysis.
Key Features of Leaderboards
Overview Page
Displays leaderboards for:
Traffic: Estimated organic traffic for domains in the category.
Curve Score (CS): Measures performance compared to domain authority.
Google Score (GS): Reflects Google SERP feature activity for a domain’s keywords.
Volatility Score (VS): Indicates fluctuations in rankings for a domain.
Users can quickly navigate to individual score-specific leaderboards.
Detailed Leaderboards
Drill into specific scores (e.g., Curve Score or Google Score).
See rank trends for domains over time using interactive graphs.
Adjust filters to focus on particular niches, business models, website types, or search widgets.
Customizable Filters
Refine leaderboards by:
Domain Attributes (Authority, Traffic, Keywords, etc.)
Search Widgets (e.g., Organic Listings, People Also Ask, AI Overviews)
Categories/Niches: Focus on specific groupings.
Visual Trend Lines
Graphs display trends over time, making it easy to compare multiple domains.
Comprehensive Table
Includes metrics for each domain, such as:
Domain Authority (DA)
Keywords and URLs Ranked
Traffic Change
Curve Score and Volatility Score
Discovery Dates
How to Use Leaderboards
Accessing Leaderboards: Navigate to the "Leaderboards" tab in Category Curves.
Filter Your Data:
Choose a category or segment (e.g., Finance or Credit Cards).
Select the metric to analyze: Traffic, Share of Voice %, Curve Score, Google Score, or Volatility Score.
Analyze Trends:
Use the graph to identify domains improving or declining in rankings.
Compare multiple domains by adding them to the trend chart.
Refine Insights:
Drill into detailed leaderboards to focus on specific scores.
Export the leaderboard data for offline analysis.
Strategize:
Identify competitors with high scores to emulate their strategies.
Monitor volatile domains for potential ranking opportunities.
Best Practices for Leaderboards
Track Key Players: Regularly review the top-ranking domains in various categories within different landscapes to understand their strategies.
Focus on High Scores:
Domains with high Curve Scores often outperform their authority, signaling effective strategies.
High Google Scores indicate strong visibility in Google’s SERP features; consider optimizing for these areas.
Monitor Volatility: Keep an eye on fluctuating domains, as they may signal shifting opportunities in the SERPs.
Customize Filters: Narrow down leaderboards to focus on specific widgets, niches, or website types for targeted insights.
Leverage Exports: Use the export feature to document trends and refine strategies offline.
FAQs About Leaderboards in Category Curves
What metrics are available in the leaderboards?
Leaderboards include Traffic, Share of Voice %, Curve Score, Google Score, and Volatility Score.
How are rankings calculated?
Rankings are based on the selected metric, such as Traffic or Curve Score, and aggregated for all domains within the filtered category. High scores are at the top and lowe scores rank at the bottom.
Can I compare multiple domains?
Yes, you can add multiple domains to the graph for side-by-side comparisons using the ‘Compare Domains’ drop down.
What is the default metric for leaderboards?
By default, the leaderboard displays Traffic or Share of Voice %, depending on your header selection.
Can I view leaderboards for specific search widgets?
Yes, use the widget filter to narrow the leaderboard to specific search features, like People Also Ask or AI Overviews.