The Competing Websites screen for Index Curves focuses exclusively on the domains selected during index creation.
This screen provides insights into the performance and trends of your chosen domains, helping you track competitors and monitor how they perform on the keywords within your index.
Unlike Category or Location Curves, which cover all domains ranking within a category or location, Index Curves are tailored to your custom selections, making this view more focused and relevant to your specific goals.
What Is the Competing Websites Screen in Index Curves?
The Competing Websites screen highlights the performance of all domains included in your index, offering an aggregated view of traffic, rankings, and share of voice % for these domains. This allows you to compare competitors, spot trends, and identify opportunities to optimize your strategy.
Key Features of Competing Websites in Index Curves
Performance Trends:
Visualize how traffic or share of voice % for each domain has evolved over the selected time period.
Filter by different metrics, such as Curve Score, Google Score, or Volatility Score, to refine your analysis.
Grid View:
See individual traffic or share of voice % trends for each domain in a visual card layout.
Compare trends for your selected domains at a glance.
List View:
Access a detailed data table that lists all competing domains, their performance metrics, and ranking trends.
Sort and filter domains to analyze specific competitors or metrics.
Improving and Declining Competitors:
Quickly identify which domains are improving or declining over the selected time frame using the segmented filters.
How Competing Websites Works for Index Curves
Domain Selection:
The screen is limited to the domains you selected during the index creation process.
Performance metrics are tied to these specific domains and the keywords in your index.
Trend Monitoring:
Use the trend chart to compare how competing websites are performing over time.
Analyze patterns, spikes, or dips in performance to identify opportunities or threats.
Filter Options:
Narrow your view by applying filters like traffic, keywords, share of voice %, and rankings to focus on relevant competitors.
Why Use the Competing Websites Screen for Index Curves?
Focused Competitive Analysis:
Analyze only the domains and keywords relevant to your custom index.
Performance Tracking:
Monitor how your competitors are evolving and compare their performance against yours.
Trend Insights:
Spot opportunities by identifying domains with improving performance or threats from rising competitors.
Customizable View:
Switch between grid and list views for flexibility in analyzing data.
How to Use the Competing Websites Screen
Analyze Performance Trends:
Use the trend chart to monitor traffic or share of voice % trends for your selected domains.
Identify patterns and shifts in the competitive landscape.
Switch Views:
Toggle between grid and list views for different perspectives on domain performance.
Use the grid view for visual insights and the list view for detailed data.
Focus on Improving or Declining Competitors:
Apply the "Improving Competitors" or "Declining Competitors" filters to analyze domains gaining or losing momentum.
Refine Your View:
Use filters to focus on specific metrics, such as keywords, URLs, share of voice %, or scores like Volatility Score (VS) and Google Score (GS).
Export Data:
Export the domain data for further analysis in external tools like spreadsheets.
Best Practices for the Competing Websites Screen
Focus on Trend Leaders:
Identify domains with consistently strong trends and analyze their strategies.
Monitor Improving Competitors:
Keep an eye on rising competitors and their strategies to adapt quickly.
Leverage Filters:
Refine your analysis using the available filters to drill down into the most relevant competitors.
Track Volatility:
Pay attention to domains with high Volatility Scores to identify unstable competitors you might outperform.
FAQs About Competing Websites for Index Curves
What domains are included in the Competing Websites screen for Index Curves?
Only the domains you selected during index creation are included in this screen.
Can I add or remove domains from this screen?
Yes, you can edit the domains in your index through the landscape admin settings. Any updates you make will immediately reflect in the Competing Websites screen.
How often is the data updated?
Data is updated daily, typically around 1:00 AM EST.
What’s the difference between the grid view and list view?
Grid View: Displays performance trends visually, making it easy to spot patterns at a glance.
List View: Provides detailed metrics for each domain, ideal for in-depth analysis and sorting.
What’s the purpose of the Improving and Declining Competitors filters?
These filters help you quickly identify domains that are gaining or losing performance momentum over the selected time frame.
Can I export the data?
Yes, you can export the domain data in the list view for offline analysis or sharing.