The New Entrants page in Location Curves identifies domains that are ranking on keywords within a specific location (or locations) for the first time. This provides insights into emerging competitors and new market players in the geographic regions you're targeting.
How New Entrants Work in Location Curves
Localized New Entrants:
Tracks domains that begin ranking on keywords in the landscape for the first time since the landscape launch.
For example, if the landscape was launched on 12/1/2024, and a new domain starts ranking on 12/5/2024, that domain is labeled as a "New Entrant" for the location(s).
However, if a domain starts ranking in another location at a later date, it will not be labeled as a new entrant in that location, just the date that the domain was first found in SiteCurve.
Persistent Tracking:
If a domain loses all rankings in the location and later reappears, it will not be labeled as a "New Entrant" again. Only truly new domains are captured.
Trend Chart:
Displays the number of new domains discovered each day in the selected location(s).
The chart can show either traffic or share of voice % for new entrants in the region, depending on the selected metric in the header.
Hover over any bar to see the specific domains discovered on that day and their corresponding metrics.
Data Table:
Below the chart, a sortable table lists all new entrants by the date of discovery, along with key metrics such as Domain Authority (DA), Traffic, URLs, and Share of Voice %.
Key Features
Emerging Competitors:
Identify domains newly ranking in the selected location(s) to stay ahead of emerging competition.
Daily Trends:
Analyze how many new entrants appear in the location(s) each day and their performance metrics.
Comprehensive Metrics:
View metrics like traffic, share of voice %, and the number of keywords and URLs associated with each new entrant.
Location-Specific Data:
Filter the data to focus on specific cities, regions, or countries to tailor your analysis.
Widget-Specific New Entrants:
By default, SiteCurve shows new entrants for Organic Listings in the location(s).
Users can switch to widgets like AI Overviews, Local Pack, or People Also Ask to view new entrants specifically ranking in these SERP features.
Why Use New Entrants in Location Curves
Monitor New Competition:
Keep track of new players entering your target location(s) and assess their impact on the competitive landscape.
Analyze Local Trends:
Identify patterns in how new entrants emerge in the location(s) and which keywords they target.
Optimize for Regional SERPs:
Understand which new domains are gaining visibility in specific widgets like Featured Snippets or Local Pack in your location(s).
Stay Ahead of Emerging Threats:
Use the data to anticipate potential competitors and refine your local SEO strategies accordingly.
Best Practices
Focus on High-Traffic Entrants:
Prioritize analyzing domains with significant traffic or share of voice % to understand their strategies.
Monitor Widget-Specific Entrants:
Switch to widgets like Local Pack to track new entrants gaining traction in local search results.
Analyze Trends Over Time:
Use the trend chart to identify spikes in new entrants and investigate the keywords or SERP features driving these increases.
Refine Local SEO Strategies:
Study the content and backlinks of new entrants to uncover gaps or opportunities in your local strategy.
Export Data for Reporting:
Export the table data to create reports and share insights with your team.
FAQs About New Entrants in Location Curves
How are new entrants defined in Location Curves?
New entrants are domains that begin ranking on keywords within the landscape for the first time since the landscape was launched. New entrants will show up in the location curve if they also exist in a location when they are first discovered. If a domain later starts ranking in another location in the future, SiteCurve does not count that as a new entrant.
What happens if a domain loses rankings and reappears later?
If a domain reappears after losing rankings, it will not be labeled as a new entrant. Only domains that have never ranked before are considered new entrants.
Can I view new entrants for specific widgets?
Yes, you can filter by widgets like AI Overviews or Local Pack to see new entrants ranking specifically in those SERP features within the location(s).
How does the trend chart work?
The trend chart shows the daily number of new entrants in the location(s). Hovering over a bar reveals the specific domains and their metrics (e.g., traffic or share of voice %) for that day.
Can I analyze new entrants across multiple locations?
Yes, you can select multiple locations in the filters to aggregate new entrants across those regions.
How is traffic calculated for new entrants?
Traffic is estimated based on the keywords the domain ranks for in the location(s) and the expected click-through rate (CTR).
Can I export the list of new entrants?
Yes, the table of new entrants can be exported to a CSV file for further analysis or reporting.
What insights can I gain from widget-specific new entrants?
Analyzing new entrants in specific widgets like AI Overviews or Local Pack helps you understand which domains are gaining visibility in these features and what strategies they might be using.