The Search Engine Visibility page in Location Curves focuses on search engine widgets (SERP features) within a specific location or across multiple selected locations.
This page provides detailed insights into how often various widgets, such as AI Overviews, People Also Ask, Featured Snippets, and more, appear in rankings for keywords in the chosen location(s).
By analyzing search engine visibility, users can understand the competitive landscape for specific search features in a geographic region, helping refine strategies to target these features effectively.
How Search Engine Visibility Works in Location Curves
Widget Trends by Location:
Displays a bar chart showing how frequently different search engine widgets appear for keywords in the selected location(s).
The visibility trend is calculated based on the percentage of keywords with the widget visible in the SERP.
Widget-Specific Data:
By default, the page shows visibility trends for all widgets in the selected location(s).
Users can switch to a specific widget, such as AI Overviews or People Also Ask, to analyze visibility trends for that widget alone.
Leaderboard Views:
Keywords View: Shows all keywords where the selected widget appears in the SERP for the location(s).
Domains View: Displays a leaderboard ranking domains by how often they "own" or appear in the selected widget for the location(s).
SERP Widget Filters:
The default filter is Organic Listings, which focuses on traditional search results (blue links).
Users can switch to other widgets like Featured Snippets, Discussions & Forums, Local Pack, or Video to analyze visibility trends specific to those widgets.
Key Features
Visibility Trends by Widget:
Understand which search engine features are most common in the location(s) being analyzed.
Widget-Level Analysis:
Drill into individual widgets to see visibility percentages, associated keywords, and domains appearing most frequently.
Customizable Filters:
Refine the data by selecting specific locations, business models, or niches to focus on what matters most to your strategy.
Actionable Insights:
Identify which SERP features are driving traffic in the location(s) and how frequently competitors appear in them.
Why Use Search Engine Visibility in Location Curves
Target Local SERP Features:
Analyze how search engine widgets like People Also Ask or AI Overviews influence rankings in specific locations.
Localized Widget Strategies:
Develop tailored strategies to improve visibility in SERP features that are prominent in your target location(s).
Monitor Competition:
Track which competitors dominate SERP features in your location(s) and adapt accordingly.
Trend Analysis:
Use visibility trend charts to understand how SERP features evolve over time in specific locations.
Best Practices
Focus on Key Locations:
Start by selecting the most relevant location(s) for your business to ensure the data is actionable.
Track Widget-Specific Performance:
Drill into widgets like AI Overviews or Local Pack to understand their impact on rankings in your target location(s).
Monitor Competitor Ownership:
Use the Domains View leaderboard to identify which competitors "own" key SERP features in the chosen location(s).
Leverage Visibility Trends:
Compare widget visibility percentages over time to spot emerging opportunities or changes in search behavior.
Use Keywords View for Targeting:
Identify keywords where key SERP widgets appear and refine your content to target those widgets effectively.
FAQs About Search Engine Visibility in Location Curves
How is Search Engine Visibility different in Location Curves compared to Category Curves?
In Location Curves, the visibility analysis is focused on search engine widgets appearing for keywords specific to a selected location or set of locations. In Category Curves, it’s based on the entire category or niche. You can also set a location in Category Curve if you
Can I analyze multiple locations at once?
Yes, you can select multiple locations in the filters, and the data will aggregate across all selected locations.
What happens if I switch to a specific widget?
The trend chart and leaderboard will update to display data only for the selected widget, such as People Also Ask or Video.
How does the leaderboard ranking work for domains?
In the Domains View, domains are ranked by how often they appear or "own" the selected widget for keywords in the location(s).
Can I export widget data?
Yes, you can export data for visibility trends, keywords, or domains in any view.
What does "visibility %" mean?
Visibility % represents the proportion of keywords in the location(s) where the selected widget appears in the SERP.
Can I analyze widget trends over time?
Yes, the bar chart at the top of the page shows daily or weekly trends for widget visibility in the location(s).
How are keywords in the Keywords View ranked?
Keywords are ranked by how often the selected widget appears for them in the SERP.
What’s the difference between "owned" and "visibility"?
Owned refers to how often a domain controls a widget (e.g., the URL in a Featured Snippet).
Visibility refers to how often the widget appears for keywords in the location(s), regardless of ownership.
Can I filter by niches or business models?
Yes, you can apply filters for niches, business models, or website types for specific locations.