The Keyword Performance page in Location Curves displays all the keywords that rank in a specific location or set of locations within the selected filters. This feature allows you to analyze keywords based on their performance in localized search results, providing actionable insights for refining your strategy in a geographic region.
How Keyword Performance Works in Location Curves
Localized Keyword Insights:
Displays all keywords that rank in the chosen location(s), based on the filters applied.
Includes metrics such as Monthly Search Volume (MSV), Cost Per Click (CPC), and Traffic estimates for each keyword.
Top Ranking URL for Each Keyword:
Shows the URL that ranks highest for each keyword within the location(s) and filters applied.
This helps identify which domains and pages are capturing the most visibility for specific search terms.
SERP View:
Users can click on the SERP button for any keyword to see the top 20 URLs that SiteCurve identified for the keyword within the location(s).
SERP data includes rank changes over the selected time period, showing how rankings evolve.
Widget-Specific Keyword Analysis:
The default view is Organic Listings, but users can switch to other widgets like AI Overviews, Featured Snippets, or Local Pack to analyze keywords that trigger those SERP features in the location(s).
Widget-specific filters display only keywords associated with the chosen widget.
Key Features
Localized Keyword Rankings:
View all keywords ranking in the selected location(s) and their associated metrics.
Top Performing URLs:
Analyze which pages rank highest for specific keywords in a location.
SERP Analysis:
Drill into the top 20 URLs for any keyword to understand local competition and ranking trends.
Widget-Based Filtering:
Focus on keywords for specific SERP widgets, such as People Also Ask or Video, to refine your content strategy.
Customizable Data Views:
Filter by traffic, CPC, rank, or other metrics to identify high-value keywords in the location(s).
Why Use Keyword Performance in Location Curves
Understand Localized Rankings:
Discover how keywords perform in specific geographic regions.
Identify High-Value Keywords:
Analyze keywords with high MSV and CPC to prioritize for local targeting.
Track SERP Features in Locations:
Understand how SERP features like AI Overviews or Featured Snippets impact rankings for local searches.
Monitor Competition:
Use the SERP view to see which domains rank for important keywords in the location(s).
Refine SEO Strategy:
Focus on keywords and URLs that drive the most traffic and align with local business goals.
Best Practices
Leverage Localized Filters:
Refine the data to focus on keywords for specific cities, regions, or countries to align with your target audience.
Monitor Top Performing URLs:
Pay attention to which URLs consistently rank for high-value keywords in your target location(s).
Analyze SERP Features Locally:
Switch to widget-based filters to identify opportunities in Local Pack, AI Overviews, or People Also Ask within your region.
Focus on High MSV Keywords:
Prioritize keywords with significant search volume to maximize visibility and traffic potential.
Use SERP View for Competitive Analysis:
Drill into the SERP data for each keyword to study competitor rankings and trends over time.
FAQs About Keyword Performance in Location Curves
What’s the difference between Keyword Performance in Location Curves and Category Curves?
In Location Curves, the data focuses on keywords that rank in a specific geographic location or set of locations. In Category Curves, it’s based on all keywords within the selected category, regardless of location.
Can I analyze multiple locations simultaneously?
Yes, you can select multiple locations using the filters, and the data will aggregate across those locations.
How does the SERP view work in Location Curves?
The SERP view shows the top 20 URLs for a keyword within the selected location(s). You can see rank changes over time to track trends and competition locally.
Can I filter keywords by specific widgets?
Yes, you can switch from Organic Listings to widgets like AI Overviews, Featured Snippets, or Local Pack to analyze keywords associated with those features in the location(s).
How is traffic calculated for each keyword?
Traffic is estimated based on the keyword’s rank, MSV, and an expected click-through rate (CTR) for the location(s). Our MSV for locations comes from Google Keyword Planner estimated values.
How are top-ranking URLs determined?
The top-ranking URL is the URL with the highest position for the keyword in the SERP for the location(s).
Can I export keyword data for location curves?
Yes, you can export keyword data, including metrics like MSV, CPC, and top-ranking URLs, in Excel or CSV format.
How does widget-specific filtering affect the data?
When you filter by a specific widget, only the keywords associated with that widget in the selected location(s) are displayed, allowing for more focused analysis.