The New Entrants feature in Category Curves highlights domains that have started ranking on keywords within the landscape for the first time. This tool helps you identify emerging competitors or new players entering a specific category.
When a landscape is launched, all discovered domains are initially marked as new entrants, with their discovery date noted as the day of the landscape’s creation. Beyond that, SiteCurve monitors and identifies new domains that rank on landscape keywords daily.
Key Concept
If a domain appears in the landscape for the first time after launch, it’s marked as a new entrant.
If a domain temporarily drops out of the landscape and later reappears, it is not considered a new entrant again.
Why Use the New Entrants Feature?
Track Emerging Competition: Spot new domains entering the category to stay ahead of trends.
Monitor Growth: Analyze new entrants' impact on traffic and share of voice within the category.
Refine Strategies: Adjust your SEO approach by studying new players and their tactics.
Key Features of New Entrants
New Entrants Trend Chart
Bar Chart Visualization: Displays the number of new entrants discovered each day for the selected category and filters.
Tooltip Details: Hover over a bar to view:
Domains discovered on that date.
Associated traffic or share of voice %
New Entrants Table
Lists all new entrants in order of their discovery.
Displays essential metrics, including:
Domain Authority (DA): The domain’s estimated authority via Moz.
Keywords Ranked: The number of keywords the domain ranks for in the category.
Traffic: Estimated traffic based on the keywords ranked.
Change in Metrics (Chg): Fluctuations in traffic or rankings since discovery.
Curve Score (CS), Google Score (GS), and Volatility Score (VS).
Discovery Date: When the domain first appeared in the landscape.
Filters and Customization
Narrow down new entrants by:
Category Filters: Focus on specific niches, website types, or business models.
Metric Filters: Sort and analyze by traffic, share of voice %, or discovery date.
Search Widgets: Identify domains appearing in specific search features (e.g., AI Overviews, Featured Snippets).
How to Use the New Entrants Report
Accessing New Entrants:
Go to Category Curves and select the "New Entrants" tab.
View Trends:
Analyze the daily trend of new entrants with the bar chart.
Use tooltips to gain insights into which domains were discovered on a specific day.
Analyze the Table:
Review the data table to understand the performance and attributes of new entrants.
Sort or filter the table to refine insights (i.e., filter to sites with DA >50 discovered last 7 days)
Leverage Filters:
Drill down into specific categories, niches, or metrics to identify trends in relevant segments.
Export Data:
Download the data for further analysis or reporting.
Best Practices for New Entrants
Monitor Emerging Trends: Use the trend chart to identify days with significant new entrant activity, signaling potential shifts in the category.
Analyze Competitor Strategies: Study the keywords, traffic, and rankings of new entrants to adapt your own strategies.
Focus on High-Traffic Entrants: Prioritize analyzing domains with significant traffic or share of voice to understand their impact on the category.
Set Alerts: Use SiteCurve alerts to get notified when new entrants are discovered in key categories.
FAQs About New Entrants
What qualifies as a new entrant in SiteCurve?
A domain is considered a new entrant when it starts ranking for landscape keywords for the first time. If the domain temporarily disappears and reappears, it is not marked as a new entrant again.
Can I view new entrants for specific widgets?
Yes, you can use the search widget filters to analyze new entrants for specific features, such as AI Overviews or Featured Snippets.
How is the discovery date determined?
The discovery date reflects the first day SiteCurve identified the domain ranking for landscape keywords (even just one keyword).
How often is the New Entrants report updated?
The report updates daily at 1am EST, reflecting new domains discovered since the previous day.
What does the trend chart represent?
The trend chart shows the number of new domains discovered each day, based on the applied filters. The tooltip provides additional details like traffic or share of voice %.
Can I export the data?
Yes, you can export the New Entrants data table for further analysis.