SiteCurves are comprehensive profiles for websites within a landscape in SiteCurve. These profiles aggregate and display all the data collected for a domain based on the keywords tracked in the landscape. SiteCurves provide a centralized view of performance metrics, keyword data, rankings, and competitive insights, helping you understand how each domain is performing and evolving over time.
The "curves" in SiteCurves refer to the time-based trends we track for domains, such as estimated traffic, share of voice, and other performance metrics. This dynamic data helps you visualize the progress and fluctuations of a site within its competitive landscape.
How SiteCurves Work
Domain Aggregation:
For the keywords added to a landscape, SiteCurve identifies the top 20 ranking URLs in SERPs.
These URLs are grouped by domain to create a SiteCurve profile for each domain.
SiteCurve Profile:
Each SiteCurve profile contains:
Traffic and Rankings: Estimated traffic, share of voice, and average rank.
Scores: Curve Score, Google Score, and Volatility Score.
Site Data: Keywords tracked, URLs found, competitors identified, and discussion comments.
Trends: Historical trends for key metrics like traffic and rank over time.
Dynamic Views:
Leaderboards: Rankings of all domains in the landscape based on metrics like traffic, Curve Score, and Volatility Score. The current site is highlighted in the leaderboard for context.
URL Performance: Lists all URLs ranking for the site, with data on traffic, keywords, and rankings.
Keyword Performance: Details keywords associated with the domain, including MSV (Monthly Search Volume), CPC (Cost Per Click), and current rank.
Competitors: Displays other domains competing on the same keywords and their performance trends.
Insights and Notes:
View niches, business models, and website types for each domain within the landscape.
Add custom notes to document observations or strategies for a specific site.
Key Metrics in SiteCurves
Estimated Traffic: The predicted number of visits based on keyword rankings and search volume.
Share of Voice: The domain's visibility percentage relative to the entire landscape.
Curve Score: Indicates whether a site is overperforming or underperforming compared to its authority.
Google Score: Reflects the presence of Google SERP features (e.g., featured snippets) on the keywords the domain ranks for. High scores indicate high Google activity.
Volatility Score: Tracks how much rankings for a domain fluctuate over time.
Average Rank: The average position the domain holds across all its ranking keywords.
Why Use SiteCurves?
Performance Tracking: Monitor how a domain evolves over time within a competitive landscape.
Competitive Insights: Identify top competitors, emerging threats, and opportunities in the SERPs.
Keyword and URL Analysis: Drill down into the specifics of what drives traffic and rankings for a domain.
Actionable Insights: Use data from SiteCurves to refine your SEO strategy, from content planning to backlink acquisition.
Best Practices for Using SiteCurves
Monitor Share of Voice %
Share of Voice % tells you the % of the total traffic you are currently getting in a landscape. This gives you a starting point to measure against as you improve your site to see how much of the marketshare you own relative to your competitors
Focus on High Curve Scores:
Sites with high Curve Scores may have strategies worth emulating, as they outperform expectations based on their authority.
Analyze Competitors:
Use the competitor tab to identify domains ranking on the same keywords. Study their strategies and adapt your approach accordingly.
Track Volatility:
High Volatility Scores signal unstable rankings. Monitor these sites for potential opportunities or challenges in the SERPs.
Leverage Google Scores:
A high Google Score indicates intense competition from SERP features. Optimize content to align with featured snippets or explore less-competitive keyword opportunities.
Utilize Notes:
Document findings, strategies, and observations directly within SiteCurves for future reference.
FAQs About SiteCurves
How are SiteCurves created?
SiteCurves are automatically generated for domains ranking in the top 20 positions for the keywords in a landscape. Every website we find in a landscape at any point (even for just 1 keyword for one day) gets a dedicated SiteCurve profile in the landscape.
What does a high Curve Score mean?
A high Curve Score suggests that a site is overperforming relative to its authority in the landscape. Conversely, a low score indicates underperformance.
What happens if a landscape is archived?
If a landscape is archived or deleted, any domains tied to that landscape will no longer appear in SiteCurves, and associated data will be removed.
What's the difference between estimated traffic and share of voice?
Estimated traffic shows the potential organic search visitors based on an estimated click through rate applied to your keyword rankings. While share of voice represents the domain's visibility percentage across all tracked keywords in the landscape.
How are competitors determined?
Competitors are other domains ranking for the same keywords as the site you're viewing.
Can I see specific URLs performance instead of whole domains?
Yes, you can see specific trend for just the URL if you ‘click’ into it.