What Is Curve Score?
Curve Score is a unique metric in SiteCurve that evaluates a domain's performance relative to its authority. It measures how much traffic or search visibility a site (or URL) has compared to other domains in the landscape, factoring in the site's overall authority.
High Curve Score: Indicates that the domain or URL is outperforming expectations based on its authority, often reflecting effective SEO strategies or strong visibility for specific keywords.
Low Curve Score: Suggests the domain or URL is underperforming relative to its authority, potentially signaling missed opportunities or weaker performance in the competitive landscape.
How Curve Score Works in Different Modules
SiteCurves:
Curve Score is shown at the domain and URL level, highlighting how well a specific site or its URLs perform in terms of traffic and search visibility compared to competitors. This metric is dynamic and recalculates based on the keywords being analyzed in the landscape.
Category Curves:
Curve Score in Category Curves represents the average Curve Score of all domains within the category and filter set (e.g., niche, business model, or website type). This allows users to evaluate how well a domain or group of domains performs in the context of a specific category. For individual domains, CS provides insights into their performance relative to peers in that category.
Location Curves:
Similar to Category Curves, the Curve Score in Location Curves aggregates and averages the Curve Scores of domains ranking in a specific location. It recalculates dynamically when filters (such as business models or niches) are applied, providing a location-specific view of performance.
Index Curves:
Curve Score in Index Curves recalculates to reflect only the keywords and domains included in the index. This enables a highly customized view of performance tailored to the specific combinations of data selected by the user.
Getting the Most Value Out of Curve Score
Use Curve Score to Identify Overachievers and Underperformers:
Look for domains with high Curve Scores relative to their domain authority. These sites often have strategies worth analyzing.
Investigate domains with low Curve Scores to uncover optimization opportunities or areas where they may be struggling.
Monitor Trends in Curve Score Over Time:
In all Curve modules, track how a domain's Curve Score evolves. Sudden changes could indicate the impact of an SEO strategy, Google updates, or competitor actions.
Leverage Filters:
In Category, Location, or Index Curves, apply filters (e.g., niches, business models, website types) to focus on specific segments. This helps isolate domains or groups with high Curve Scores in a targeted area of interest.
Benchmark Against Competitors:
Compare Curve Scores across competitors to gauge relative performance and identify areas where your strategies may need to improve.
FAQs About Curve Score
How is Curve Score Calculated?
Curve Score measures traffic and search visibility in relation to a domain's authority and other domains in the landscape. It is dynamic and recalculates as filters or data views change.
Does Curve Score Consider SERP Features or Google Activity?
Curve Score focuses on traffic and search visibility. Other metrics, like Google Score, are better suited to analyze the presence of SERP features.
Why Does Curve Score Change When I Adjust Filters?
Curve Score recalculates based on the domains and keywords included in the current filter set. Narrowing or broadening filters changes the comparison group, which affects the score.
How Often Is Curve Score Updated?
Curve Score is recalculated daily based on updated rankings and traffic data.
Can I Use Curve Score for Individual URLs?
Yes, in SiteCurves, Curve Score is available for both domains and specific URLs, giving you granular insights into performance.