The Competitor Performance Tab within the SiteCurves module provides users with a comprehensive view of how competing websites rank and perform against the keywords for a selected domain in a landscape. This guide will walk you through the features and functionality of this tab.
Overview of the Competitors Websites
Competing Websites Trend Chart
The top chart shows daily trends for improving and declining competitors.
Green bars represent domains that improved their rankings or traffic from the day before, while red bars represent domains that declined.
Click on any bar to filter the results below to show only improving or declining competitors for that day. Clicking the bar again resets the filter.
Competitor View Options
Card View (Default): Displays a visual representation of each competitor’s traffic trend over time.
Grid View: Provides a tabular layout with detailed metrics for each competitor.
Key Features of Competitors Websites
Competitor Cards (Card View)
Each card includes:
Domain Name
Domain Authority (DA): A measure of the domain's overall authority.
Estimated Traffic: The total traffic for that competitor from the tracked keywords.
Traffic Trend Chart: A visualized timeline of traffic performance.
Performance Indicator: Shows if the domain is trending up or down in performance.
Use the “+” button to quickly add a domain to your portfolio.
Competitor Table (Grid View)
Metrics available:
Domain Authority (DA)
Keywords Ranked: The number of keywords for which the competitor ranks in the top 20.
URLs Ranked: The number of URLs found for this competitor in the landscape.
Estimated Traffic: The domain's estimated traffic for the keywords in the landscape.
Traffic Change: The change in estimated traffic over the selected time period.
Curve Score, Google Score, Volatility Score: Domain-level performance indicators.
Filters and Sorting
Use the dropdown menus and filters to refine results by:
Niches: Limit competitors to specific industries or topics.
Website Types: Filter for competitors by type, e.g., eCommerce, blogs, etc.
Business Models: Narrow down competitors by operational model, e.g., affiliates or direct sellers.
Sort columns in the table to analyze competitors based on specific metrics.
How to Interact with Competitor Data
Adding Competitors to Portfolios
Click the “+” button on a competitor card or in the table to save the domain to a portfolio for easier tracking.
View Trends by Filters
Switch between daily, weekly, or monthly data views using the dropdown in the header. Note: For newly built landscapes, weekly or monthly data might not be available initially.
Refining Results
Use the All Competitors, Improving Competitors, or Declining Competitors tabs to focus on domains based on their performance trends.
Export Data
Click the Export button to download a CSV file of the competitor data, tailored to the filters you have applied.
Best Practices for Analyzing Competitors
Identify Trends: Use the traffic trend charts to spot consistent improvements or declines in competitor performance.
Segment Analysis: Leverage the filters to see how competitors perform across specific niches, business models, or website types.
Track Key Domains: Add key competitors to portfolios for continued analysis across different landscapes.