The Keyword Performance tab in the SiteCurve module provides users with a detailed breakdown of all keywords ranking for a specific domain within a landscape. This feature allows users to analyze keyword data and understand how their domain performs in search results compared to competitors.
What Does the Keyword Performance Tab Show?
Keyword Performance Trends
At the top, you’ll find a bar chart showing the trends for keywords over time.
Green bars: Represent improved keywords (those with a higher rank or newly ranking).
Red bars: Represent declined keywords (those with a lower rank or no longer ranking).
Clicking on a specific bar filters the table below to display improved or declined keywords for that day. Clicking again resets the filter.
Keyword Table
Below the trend graph is a comprehensive table listing all keywords found for the selected domain in the landscape.
Columns in the table:
Keyword: The search term identified in the domain's rankings.
Traffic: Estimated traffic driven by this keyword.
Change (Chg): Increase or decrease in traffic for this keyword.
MSV (Monthly Search Volume): The average monthly searches for the keyword.
CPC (Cost-Per-Click): The average CPC for this keyword in paid search.
Rank: The position of the domain for the keyword.
Change (Chg): Movement in rank for the keyword.
SERP: Clicking this button displays the top 20 search results for the keyword, allowing users to see competing domains and content.
Ranking URL: The specific URL on the domain that ranks for the keyword. Hovering over the URL shows additional details.
Filtering and Sorting Options
Filter by Metric: Users can refine the keyword list based on traffic, MSV, CPC, or rank changes.
Group by Time Period: Adjust the chart and table to show daily, weekly, or monthly trends based on available data in the landscape.
Export Feature
Users can export the full list of keywords, along with associated data, for external analysis.
How to Use the Keyword Performance Tab
Analyze Improved and Declined Keywords:
Use the chart and filters to quickly identify which keywords have gained or lost visibility, then focus your efforts on improving declining terms.
Understand URL Relevance:
Check the ranking URL column to see which pages are ranking for specific terms, helping identify optimization opportunities.
Compare SERPs:
Click the SERP button for any keyword to see what content competitors are producing and where you might improve.
FAQs of Keyword Performance
How is "traffic" estimated for a keyword?
Traffic is estimated based on the rank of the keyword, its monthly search volume (MSV), and the domain's click-through rate (CTR).
What happens if multiple URLs on my domain rank for the same keyword?
In cases where multiple URLs rank for a keyword, they’ll all appear under the Ranking URL column, and users can explore each one by hovering over the entry.
Where does the CPC come from?
Cost per click data comes from Google keyword planner data.