The Search Engine Visibility tab within the SiteCurve module provides users with insights into how a domain performs across various search widgets in the landscape's search results. Here's an overview of its features and functionality.
Key Features of Search Engine Visibility Tab
1. Visibility % Trends
What it Shows: The percentage of visibility a domain has in search widgets over time (e.g., "People Also Ask," "Featured Snippet," "AI Overviews").
Interactivity:
Clicking on a section within a bar updates the "Ownership Trend" chart below to display how much of that widget the domain owns.
Users can toggle the widgets they want to view via the dropdown in the top-right corner.
2. Ownership Trend
What it Shows: The percentage split between "Owned" and "Not Owned" presence for a widget.
Usage:
Helps users identify how much control a domain has over a particular widget (e.g., how often the domain appears in "Featured Snippets").
3. Widget Visibility Table
What it Displays:
Widget: The type of search feature (e.g., "People Also Ask," "Shopping," "Video").
Visibility %: How often the widget appears in the results.
Ownership %: How often the domain owns that widget.
Keywords: Clicking this button shows a popup with the keywords tied to that widget.
4. Keyword Popups
Details Available:
Visibility % for the widget on each keyword.
Ownership % of the domain on the widget for each keyword.
Step-by-Step Instructions
Viewing Search Engine Visibility Trends
Navigate to the "Search Engine Visibility" tab in the SiteCurve module.
Observe the bar chart labeled "Visibility Trends." This shows widget visibility percentages over time.
Use the dropdown menu in the top-right corner to select specific widgets, such as "AI Overviews" or "Featured Snippets."
Exploring Ownership Trends
Click on a section of any bar in the Visibility Trends chart.
The "Ownership Trend" chart below updates to show what percentage of the widget is owned by the domain.
Reviewing Detailed Widget Data
Scroll to the "Widget Visibility Table" below the charts.
Use the columns to review metrics:
Visibility %: Indicates how often the widget appears.
Ownership %: Highlights the domain's ownership within the widget.
Click the Keywords button to open a popup with keyword-specific visibility and ownership details.
Filtering Widgets
Use the dropdown menu in the top-right corner to change the widget being displayed.
Default view is "Organic Listings," which shows the standard 10 blue links and all associated widgets.
Selecting a specific widget (e.g., "AI Overviews") updates the charts and highlights the widget in the table below with a purple box.
Practical Use Cases
Competitor Analysis
Identify which widgets competitors dominate and compare trends over time.
Use the Ownership % data to find gaps where your domain can improve presence.
SEO Strategy Optimization
Determine which widgets are most frequently appearing for the target keywords in your landscape.
Focus on the widgets that provide the highest visibility for your domain and optimize for those.
Tips for Effective Use
Use Filters: Customize your view by selecting specific widgets to focus on the ones most relevant to your strategy.
Analyze Trends: Look for patterns in widget visibility over time to adjust your efforts.
Leverage the Keywords Button: Dive deep into which keywords are contributing to widget visibility.