The Category Performance tab provides users with insights into how a domain performs across various categories, niches, website types, business models, and locations within the landscape.
This feature allows users to analyze traffic distribution, keyword performance, and competitor activity within specific segments, helping them identify trends and opportunities for growth.
Key Features of the Category Performance Tab
1. Category Trends Visualization
Graph Overview:
The graph at the top of the tab visualizes trends over time for selected categories, niches, locations, business models, or website types.
Users can toggle between metrics such as traffic, average rank, keywords ranked, URLs ranked, or competitors to customize what the trend is showing
Trends can be displayed daily, weekly, or monthly, depending on the amount of data available in the landscape.
Interactive Functionality:
Hovering over the graph shows detailed data points for the selected time period, such as total traffic or share of voice percentage.
Users can use the "Compare" dropdown to compare multiple categories or other segments side-by-side.
2. Metrics Overview
Beneath the graph, widgets provide a summary of:
Categories: The total number of categories tracked for the domain.
Niches: Subsets of categories offering a more granular view.
Website Types: The types of websites, such as blogs, e-commerce, or informational.
Business Models: Includes affiliate sites, direct-to-consumer sites, etc.
Locations: Geographical areas where the domain ranks.
Users can click each of these boxes to change what they are looking at in the chart above.
3. Category Performance Table
Table metrics:
The table provides detailed metrics for each segment, including:
Traffic: Estimated visits to the domain for the specific category or segment.
Change (∆): Traffic increase or decrease over the selected time period.
Average Rank: The average rank of the keywords SiteCurve found ranking in the category or segment.
Change (∆): Average rank increase or decrease over the selected time period.
Keywords: The number of keywords ranking for the domain within that segment.
URLs: The number of URLs associated with the ranking keywords.
Competitors: The number of competing domains within the same segment.
4. Dropdown Filters
Users can narrow down their focus by selecting specific:
Categories (e.g., Finance, Health, or Travel).
Niches (e.g., Credit Cards, Personal Loans).
Metrics (e.g., traffic, average rank, competitors).
Dropdowns make it easy to switch between high-level views and granular details.
5. Export Data
All data from the Category Performance tab can be exported for offline analysis. Users can export both the graphical and tabular data, ensuring comprehensive reporting capabilities.
Practical Applications of Category Performance
Identifying Strong Categories:
Understand which categories or niches drive the most traffic and focus on optimizing them.
Comparing Locations:
For domains targeting multiple regions, analyze which locations contribute the most traffic and adjust strategies accordingly.
Executive Reporting:
For domains competing in many niches, categories or against other similar websites with similar business models, users can report on trends over time related to different metrics that help give a high level view on progress within a landscape
Strategic Keyword Allocation:
By examining which niches or categories rank the highest, users can prioritize keyword targeting in those segments.
Tips for Using the Category Performance Tab
Use the "Compare" dropdown to analyze trends across multiple segments for a more comprehensive view.
Regularly monitor traffic changes (∆) to identify emerging opportunities or areas needing improvement.
Leverage the export feature to share insights with your team or integrate the data into broader reports.