After creating your first landscape, you'll likely want to expand and gather more data for a variety of reasons.
For agencies: You might want a landscape for each client or a landscape for each market you serve so you can pitch potential clients showing them where they stand relative to the market
For in-house marketers: You might be expanding into new verticals to see who are the top players in a given market to power your SEO strategy
For data analysts: You might want a landscape for each market segment you want to analyze
In general, we recommend a minimum of 250 keywords for vertical landscapes. For horizontal landscapes spanning many niches, we generally recommend 500 - 1000 keywords. You can create as many landscapes as you want in SiteCurve so long as you have the requiste keywords inside your account.
When To Create a Second Landscape (And Third...)
The thing about landscapes is they become more valuable with time.
As soon as you think you may need the landscape, you should build it so it can start collecting data on SiteCurve.
If you decide later you don’t need it, you can delete it and those keywords return back to your account to be used for the next landscape.
How To Create Multiple Landscapes
To create another landscape simply click “create” landscape anywhere in SiteCurve and you will be prompted to go back through the flow.
All landscapes you have created or are a member of will show up in your dropdown on the top-left handside of the SiteCurve app.
Why You Should Avoid Adding or Removing Keywords From Existing Landscapes
Ideally you’ll never need to add or remove keywords to an existing live landscape. Once is created it’s best to leave it alone to ensure the historical data is comparable with the most recent data. Here’s why:
When you add keywords you will see the share of voice (SoV) jump up on the day you add new keywords because SiteCurve is adding those keywords to the total share of voice for the landscape. All of the historial data in the landscape will be looking at a lesser amount of SoV. If you forget you may think that websites gained visibility, but it will be because you’ve added keywords you were previously not tracking.
When you remove keywords you will be removing SoV from the total across the landscape since inception. Removing keywords is a bit better because the historical ranking data for the removed keywords is deleted so data is still comparable. Said differently, this means all websites will lose share of voice score since the beginning of time for the landscape. But because you removed keywords, it may shift who has been winning or losing in your landscape and the SoV percentages will change. If you know what you’re doing than removing keywords is completely fine.
If you do want to add or remove keywords admins can do that in their landscape admin screen.
Tips For Managing Multiple Landscapes
Use clear, descriptive names for each landscape (e.g., "Industry-Location-Purpose")
Add detailed descriptions to help landscape members understand the purpose
Keep track of your keyword allocation across landscapes
Remember that each keyword combination (device, location, language) counts separately
Consider upgrading your plan if you need more keywords