One of the most powerful feature in SiteCurve is the indexing functionality.
Indexes in SiteCurve are custom, dynamic views that allow you to organize and analyze specific sets of keywords and websites within your landscape in a highly flexible way.
Think of an index like a custom category but you can specify which domains are in it.
While SiteCurve’s built-in AI segmentation options—like niches, categories, and website types—let you explore your who’s winning and losing inside your landscape quickly at a high level, indexes give you even deeper control when it comes to building views to see whos winning and losing.
Why Use Indexes?
Indexes are ideal when you need to create a focused, tailored view of your data that goes beyond the standard segmentation options.
With indexes, you can see winners and losers for different keyword and domain combinations within your existing landscape.
For example, you have a 1,000 keyword landscape that covers many competitive keywords spanning VPN software, espresso machines, credits cards, we actually call this a ‘horizontal landscape’ because it cuts across many niches.
Now maybe you only want to see 15 specific competitors on the top 100 keywords related to credit cards, not all competitors within the landscape.
You would create an index, select the 100 credit card keywords you care about, then the 15 domains and you’re index would recalculate all metrics according to just that selection.
Metrics like ‘share of voice’ would update to show you the % voice of the 15 competitors only and ignore the rest of the competitors in your landscape.
How Do Indexes Work?
When building an index you can select a sub-set of the keywords your tracking in a landscape using filters like:
Keyword: Specifiy which keywords you want to include in an index
Device: Specificy if you want mobile or desktop rankings
Language: Specificy which language of the keywords you want in an index
Location: Specify the location of the keywords
Monthly Search Volume (MSV): Specificy how much estimated traffic a keyword gets
Cost per click (CPC): Specificy how much commercial value each keyword has
Then from those keywords, you can select a sub-set of the domains that rank on those keywords using filters like:
Domain: Specificy which domains to include by their name
Domain Authority: Specifiy how much authority a domain has
Keywords Ranked: Specifiy domains by the number of keywords ranked in a landscape
URLs Ranked: Specifiy domains by the number of keywords ranked in a landscape
Share of Voice (SoV): Specifiy domains by the SoV it has in a landscape
CS/GS/VS: Specifiy domains by their SiteCurve scores
When to Use an Index?
Here’s a simple example:
Imagine you’re tracking 10,000 keywords in a landscape across multiple niches like “Home Services,” “Finance,” and “Auto” (i.e., a horizontal landscape). Your client is a pest control company in the “Home Services” niche.
Instead of looking at all keywords under "Home Services," you create an index to focus specifically on:
Keywords like pest control cost,” “best pest control company,” and “how to get rid of bed bugs.”
Competitors like orkin.com and terminix.com and then your client’s domain
By building this index, you get a laser-focused view of your client’s key competitors within a segment of your landscape, how they rank, and where you can outperform them.
You can show your client where they stand in the market and who’s beating them for the keywords that they care about.
How Indexes Are Different From Built-In Segments?
While built-in segments (like niches, categories, and website types) group data automatically, indexes let you:
Mix and match keywords, competitors, and filters.
Create dynamic views based on device type, domain authority, keyword volume, and more.
Focus on specific business goals or campaigns without unrelated data cluttering your view.
You can definitely use the built-in segments for quick analysis, but we recommend using indexes for specific views you plan to visit frequently.
Creating indexes also lets you ‘follow’ them, which makes them accessible to portfolios.
