What is Average Rank?
Average Rank in SiteCurve represents the average position of a domain across all keywords in the current view. The metric ranges between 1 (highest) and 20 (lowest) because SiteCurve tracks rankings only for the top 20 positions for each keyword.
How Average Rank Works
Average Rank in SiteCurves
Domain-Specific Data:
Average Rank is the sum of a domain's rankings for all keywords in the view, divided by the total number of keywords. The value always falls between 1 (best) and 20 (worst) because SiteCurve tracks only the top 20 positions for each keyword.
Average Rank in Category Curves
Category-Specific Data:
In Category Curves, Average Rank reflects the performance of domains within predefined niches or categories, such as Finance, Health, or E-commerce.Changing the selected category or applying filters like business models or SERP features recalculates the Average Rank based on the updated keyword set.
Use this to compare performance across entire industries or verticals.
Average Rank in Index Curves
Custom Views:
Index Curves let you define a specific keyword set and domain group, providing hyper-focused Average Rank metrics.For example, you could create an Index Curve to analyze credit card keywords and specific competitors within your landscape.
Changes to the index filters (like monthly search volume, cost per click, or device type) will update the Average Rank dynamically.
Perfect for tracking niche-specific performance for custom campaigns.
Average Rank in Location Curves
Region-Based Metrics:
In Location Curves, Average Rank is calculated for keywords tied to a specific geographic location, like New York, Germany, or global regions.This helps track domain performance within specific search markets and assess regional SEO strategies.
Filters like local pack visibility, language, and device type can further refine the Average Rank.
Ideal for businesses optimizing for local or international search visibility.
Why is Average Rank Important?
Performance Benchmarking:
It provides a single, easy-to-understand metric to assess how a domain is performing across multiple keywords.View-Specific Insights:
By applying filters, you can tailor the metric to specific business goals, such as focusing on high-commercial-value keywords or specific locations.Trend Tracking:
Track changes in Average Rank over time to understand whether performance is improving or declining.
Key Considerations
Limited to Top 20:
Average Rank only considers keywords for which a domain ranks in the top 20 positions.Impact of Filters:
Filters like keywords, domains, device types, or geographies directly influence which data is included in the view, impacting the Average Rank calculation.Relevance to Niches:
Use built-in categories or custom indexes to see how Average Rank varies for different focus areas within your landscape.
FAQs About Average Rank
How is Average Rank calculated?
Average Rank is the sum of the positions a domain holds for all keywords in the view, divided by the number of keywords.
Does Average Rank include keywords outside the top 20?
No, SiteCurve only tracks the top 20 positions for each keyword.
Why does Average Rank change when I apply filters?
Applying filters adjusts the set of keywords and domains included in the calculation, so the Average Rank dynamically updates.
What’s the difference between Average Rank in Category, Index, and Location Curves?
Each module uses a different approach to filtering keywords and domains, which changes the dataset and Average Rank calculation