Custom Alerts in SiteCurve empower users to create personalized notifications tailored to their unique tracking and performance needs. Unlike default alerts, which surface key performance changes across landscapes automatically, Custom Alerts are entirely user-defined and designed to track specific metrics or performance triggers for the websites, categories, locations, or indexes that matter most to the user.
With Custom Alerts, users can stay informed about shifts in rankings, traffic, share of voice, and new entrants in the landscapes they manage or follow. These alerts ensure users never miss critical changes impacting their SEO strategy.
How Do Custom Alerts Work?
Two Types of Custom Alerts:
Site-Specific Alerts (SiteCurve Module):
Winners & Losers Alert: Notifies the user if a specific website moves into the top winners or losers (e.g., by traffic or share of voice) for a specified number of consecutive days.
Performance Movement Alert: Alerts users when a website's traffic improves or declines by a defined percentage over a specific time period.
Category, Location, and Index Curve Alerts:
Leaderboard Movement: Notifies the user if any website moves into the top 10 for metrics like Traffic, Curve Score, Google Score, or Volatility Score for a set duration.
Winners & Losers: Tracks websites that move into the top winners or losers based on traffic over a chosen timeframe.
Performance Movement: Alerts users if websites with a minimum number of keywords experience a traffic change (increase or decrease) by a set percentage within a defined span of time.
New Entrants: Notifies the user if a new website achieves a specified share of voice (%) for the first time within the landscape.
How to Create a Custom Alert
Click the "Bell" Icon:
On any SiteCurve page, click the bell icon located in the top-right corner of the screen. This opens the alert creation modal.
Define Alert Type:
Select the type of alert you wish to create:
SiteCurve Alerts
Winners & Losers Alert for tracking top-performing or underperforming websites.
Performance Movement Alert to monitor significant traffic changes.
Category, Location, or Index Curve Alerts
Leaderboard Movement, New Entrants, or Performance Movement for category, location, or index curves.
Set Alert Criteria:
Configure triggers such as:
Rank movement (e.g., moving into the top 10).
Traffic change percentages and durations.
Share of voice thresholds for new entrants.
Apply filters like niche, business model, or website type for focused alerts.
Choose Delivery Options:
Select how you’d like to be notified:
In-App Alerts: Notifications appear in your dashboard and feeds.
Email Alerts: Receive alerts directly in your inbox with links to view relevant pages.
Save Alert:
Save the alert to activate it and begin monitoring based on your specified criteria.
Managing Custom Alerts
Custom Alerts can be managed through the "Manage Alerts" screen accessible via the user dashboard. Here’s what you can do:
View Alert Details:
See the alert’s type, criteria, number of triggers, and associated landscape.
Check when the alert was created and last triggered.
Edit Alerts:
Modify alert criteria using the alert modal.
Delete Alerts:
Remove individual or multiple alerts at once.
Monitor Trigger Counts:
View the number of times each alert has triggered.
Sort and Filter Alerts:
Organize by date created, last trigger, or landscape.
Example: How Custom Alerts Work
Site-Specific Example (SiteCurve):
A user creates an alert for
Mastercard.comto notify if it enters the top 25 winners for share of voice % in the "Credit Cards" niche and stays there for 3 consecutive days.If Mastercard.com achieves this, the user receives an in-app and/or email notification based on their delivery settings. Clicking the notification opens the website’s profile in the relevant landscape.
Category Curve Example:
The user sets an alert to track any websites in the "Finance" category that achieve a traffic increase of 50% over 14 days with at least 100 ranked keywords.
If a website matches these criteria, the user is notified of the website via email and in SiteCurve. Clicking the notification brings them to the domain that triggered the alert.
Key Features of Custom Alerts
Unlimited Alerts: Users can create as many custom alerts as needed to match their monitoring goals.
Cross-Landscape Monitoring: Alerts can be set for public, private, or paid landscapes the user is a member of.
Dynamic Integration: Alerts flow into feeds, including "All Activity" and "Alerts," for seamless monitoring.
Email Notifications: For immediate action, alerts can be sent directly to the user’s email.
Tailored Insights: Users can refine alerts with filters to track performance within niches, business models, or website types.
FAQs About Custom Alerts
How are Custom Alerts different from Default Alerts?
Custom Alerts are created and tailored by users to track specific metrics or triggers, while Default Alerts are preconfigured by SiteCurve admins to highlight notable performance shifts.
Can I set alerts for specific websites only?
Yes, Site-Specific Alerts in the SiteCurve module allow users to monitor individual domains based on their performance.
What happens if I lose access to a landscape?
If a user loses access to a landscape (e.g., a private landscape is deleted), all associated custom alerts are discontinued.
Can I receive both in-app and email alerts?
Yes, users can enable both delivery options during alert setup.
Are triggered alerts saved?
Triggered alerts appear in the "Alerts" tab of the dashboard and remain there indefinitly.