A landscape is your workspace within SiteCurve for organizing, tracking, and analyzing the winners and losers for your keyword set.
It serves as a hub where keywords, URLs, and performance metrics are grouped for deeper insights and actionable strategies.
Whether you're tracking a single campaign or monitoring a competitive market, landscapes provide the structure to focus your efforts.
Key Features of Landscapes
There are dozens of aspects of landscapes and what they are able to do.
Keyword Management
You can upload up to 100K keywords into a single landscape (up to 1M for enterprise). Each keyword can target different device types (mobile or desktop), language, and location. For example, “best dog food, desktop, English, Austin, TX” is treated as a unique keyword and tracked independently from “best dog food, mobile, English, Austin, TX.”
Data Collection and Refreshing
Once created, a landscape gathers rank data for your keywords each day, returning the top 20 ranking URLs for each keyword for every keyword in the landscape. This data is refreshed daily at 1 AM EST to keep insights up-to-date.
Categorization and Insights
Keywords and URLs are automatically (via AI labeling) categorized by niche, category, website type, and business model. For example:
A keyword like “best fly swatter” might be categorized under “Home Services” (category) and “Pest Control” (niche).
A ranking URL might be labeled as a "Blog" (website type) and “Affiliate” (business model).
Leaderboards
SiteCurve uses a click curve model to calculate visibility in organic search results powering our winners/losers and leaderboard tables. This model:
Assigns different weight values to each ranking position (1-20)
Reflects real-world user behavior where top positions receive exponentially more clicks
Takes into account that position #1 gets significantly more clicks than position #2, which gets more than position #3, and so on
Combines with monthly search volume data to calculate total potential visibility
Provides a more accurate picture of actual search visibility compared to basic ranking positions
For example, ranking #1 for a keyword with 1,000 monthly searches would contribute more to your visibility score than ranking #5 for a keyword with 2,000 monthly searches, reflecting the reality of how users interact with search results.
Search Widget Tracking
Not only does SiteCurve track winners and losers in the organic results for your keywords but it also tracks the winners and losers in SERP features including:
AI Overview boxes
People Also Ask sections
Featured Snippets
Knowledge Panels
Local Packs
And more...
Access Options
Landscapes can be tailored to meet your needs:
Public: Anyone with the link can view the data.
Private: Access is restricted to invited members or approved applicants.
Paid: Charge others to access your landscape, with SiteCurve handling payments via Stripe and taking a small transaction fee.
This flexibility makes landscapes useful for private team collaboration, open sharing, or even monetizing your SEO research.
How to Create a Landscape
The process for creating a landscape is simple:
Sign Up: Start with a paid plan to gain access to landscape creation.
Upload Keywords/Websites: Add as many keywords as you need and customize them by search engine, device type, language, and location.
Choose Access Setting: Decide if your landscape will be public, private, or paid.
Launch and Analyze: Once you launch your landscape, SiteCurve begins collecting data immediately. You'll receive a confirmation email when it's ready to view.
Why Landscapes Matter
Landscapes are the cornerstone of how SiteCurve works. They let you focus your SEO efforts by organizing data in ways that make sense for your goals. With daily tracking, in-depth categorization, and flexible access options, landscapes help you understand your competitive landscape, identify trends, and make informed decisions to improve your SEO performance.